Keywords make up the biggest part of every search engine optimization strategy, as these are the queries people use to find the needed content, brands, products, and services on the web. By integrating popular search queries into your content, you make it easier to find your prospects and bring your website higher in search results … Read more
Google has added those definition-based contextual links to some of the words placed in the Search Generative Experience answers and results. This is very similar to the featured snippet injected definition links but in this case, you can trigger a conversation in SGE when you ask for more details. Google said that they “will soon … Read more
What Is Click-Through Rate (CTR)? Click-through rate (CTR) is how many people clicked on your ad (clicks) divided by the number of people who saw it (impressions). It is expressed as a percentage. The formula to calculate CTR is (clicks / impressions) x 100. It’s a metric that can be used to measure the effectiveness … Read more
SEO has a lot of “secrets”. There are no exact hacks into achieving success on Google results, but relatively minor details can make a big difference when optimizing your website or a client’s. One of these secrets is what is anchor text. But what is anchor text in SEO? It can affect your internal and … Read more
Back in 1909, when search was young, you only had one place you had to target to rank. Okay, it was more like 1997, and there were a couple of places you could optimize for (Ask Jeeves, anyone?), but the point is, it was simple. Not a lot to it. It certainly wasn’t as complex … Read more
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