Do you know that 46% of all Google searches include local intent? There is a huge market for local businesses like yours to get yourself on the map and get traffic and customers. The potential is huge — especially if you are in the hotel industry. In this article, we share 5 local SEO tips … Read more
Tech SEO fans this episode is a MUST listen! Topics Include: The current state of how Google handles JavaScript Testing JavaScript Sites for SEO Dave’s favorite and least favorite JS platforms Hydrating JavaScript Caching and JS Caching APIs Fingerprinting Files What are web workers and do they index? Dave’s definition of tech SEO The strangest … Read more
Today, your clients are online no matter what your business is. In fact, there are 4.66 billion active internet users globally out of the total world population of 7.83 billion. And what are these people doing on the internet? Reading or consuming content. Your task, therefore, is to communicate with them through various channels and … Read more
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Wondering what improvements can you make to boost organic search results and increase ROI? If you want to be successful in SEO, even after large Google algorithm updates, be sure to: Keep the SEO fundamentals at the forefront of your strategy. Prioritize your SEO efforts for the most rewarding outcomes. Focus on uncovering and prioritizing … Read more
With favicons and site names now appearing in both the mobile and desktop search results, it’s important to make sure both are showing up correctly. Learn how Google generates site names and how to troubleshoot the wrong site name showing up in the SERPs. In addition to helping a number of companies with favicon problems … Read more
Back in 1909, when search was young, you only had one place you had to target to rank. Okay, it was more like 1997, and there were a couple of places you could optimize for (Ask Jeeves, anyone?), but the point is, it was simple. Not a lot to it. It certainly wasn’t as complex … Read more
Bounce rate refers to the number of people who are visiting your website but not staying on it or the number of people who limit themselves to single-page views. Its name comes from the act of visitor landing and bouncing from your website immediately. It is the percentage of people who land on your website … Read more
Australia, like much of the rest of the world, is set to have a tougher 2023. Even though we’re set to weather the global recession a little more easily, it’s a good time to shore your business up. Rather than cutting digital marketing costs, however, it’s better to make your strategy more resilient. Like advertising … Read more
Before making changes to your website structure, you must consider the impact it could have on search rankings and user experience. Google Search Advocate John Mueller recently shared valuable advice on this subject in a Reddit thread. With his recommendations, you can learn how to simplify your website structure without affecting its SEO. Read on … Read more
Strong writing skills are essential for effectively communicating your message and selling your ideas. In this article, you’ll learn the different types of business writing and how to use them to engage your audience. And you’ll get a free 22-point checklist to check your content before publishing. What Is Business Writing? Business writing is a … Read more
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