Are you availing all of your opportunities to succeed online with SEO?
Business success requires a cornucopia of considerations, and search engine optimization is an intrinsic piece of the puzzle.
“Organic search” refers to unpaid search engine results page listings. Unlike the top three or four paid search engine results, organic listings are based on factors that the search engine algorithm deems relevant to the user’s search terms, based on incoming links, domain authority, and SEO efforts on the part of relevant websites to said searches.
- Almost 70% of all online experiences commence with a search engine.
- 93% of global internet traffic comes from Google – Search, Images, and Maps.
- Almost 55% of all website traffic arises from organic search – yet more than 90% of pages online acquire no organic search traffic (from Google).
- Fewer than 1% of Google searchers bother clicking on second-page (or lower) results.
- SEO leads have a conversion rate of almost 15%.
- Compared with organic social media, SEO drives 1000% more online traffic.
While Paid Ads on Google and in Social Media do have their place for a lot of businesses, organic search remains a crucial tool in any website’s arsenal for getting seen online by the right audiences and at the right time. The best SEO strategy will incorporate both on-page and off-page factors, including but in no way limited to onsite optimization, navigation, internal and external linking, keyword analysis and targeting, social media, and much more.
What do you need to know about SEO right now?
A Few Major Trends in SEO in 2023
- Audience-targeted content
It’s no longer enough to simply drive traffic to your site; it’s now more about creating audience-targeted content that truly resonates with your audience. By understanding the demographics, interests, and specific needs of your target audience, you can create unique content that addresses these needs and provides value.
Having a lot of website visitors might seem like a worthy goal, but it’s more important to attract the right kind of visitors. What does this mean? It’s the people who are genuinely interested in or actively seeking out what you have to offer. And there is no better way to increase engagement and conversions on your website than to tailor your content to their needs and interests.
It’s quite common for website owners to worry about missing potential traffic by narrowing their focus to a specific audience. On the contrary, by creating content that resonates, you are more likely to attract high-quality traffic – those people who are most likely to become active customers or clients.
To provide audience-targeted content, you need to understand exactly who your target audience is – in other words, your ideal, most likely customer. You must conduct thorough research and gather data about your existing customers or clients to help you create buyer personas (fictional representations of your ideal customers) – and this informs your content creation process. Only by understanding who your content is for can you tailor it and increase its effectiveness.
Search engines used to primarily focus on keywords and backlinks to determine the relevance and credibility of a webpage. With the rise of misinformation online, however, search engines have begun to prioritize content that has been created by authoritative authors. As such, content composed by recognized experts in their field is more likely to rank highly in online search results.
To build author authority, you must establish a strong online presence and reputation. This can be achieved by creating and publishing high-quality content that demonstrates expertise via landing page content, onsite blogs, social content, guest blogging, contributing to reputable publications, publishing research papers, and other types of content.
By prioritizing author authority, websites can improve their visibility in search results and also build a loyal audience who values their expertise.
- Interesting, Informative, Enjoyable Content
One of the key aspects of modern SEO is the focus on satisfying, helpful content. The days of generic articles and keyword stuffing are long gone and these actions will likely be detrimental to your site ranks. (So too will AI-generated content – search engines are getting much better at identifying this). Contemporary search engines (especially Google) prioritize high-quality, high-value content and any content creator’s main goal should be to meet the needs and desires of its audience.
There are several key factors to consider when optimizing product pages for search engines:
*Ensure your page is properly structured and organized – including using relevant keywords in your title tags, meta descriptions, and headers to help search engines understand what your page is about and improve its visibility in search results.
*Provide high-quality content on your product pages – detailed descriptions, customer reviews, and images of the product. This enhances the user experience and increases the likelihood of attracting organic traffic.
*Optimize for mobile – smartphones and tablets for both iOS and Android. This means ensuring fast loading times, easy navigation, and responsive design across all devices via which users access your website.
Need an Expert SEO Provider?
SEO has changed enormously over the years and continues to evolve. Only an expert SEO provider remains abreast of all these changes and can properly conduct a comprehensive SEO campaign for the best possible results.
While there are no 100% guarantees with SEO (and any provider that suggests there are should be avoided), the right, customized approach for your business, brand, and audience will position you well for success and much better organic traffic results.
SEOcycle is a Sydney SEO company and web design/development agency that has operated in this niche for more than ten years. We have worked with many clients throughout Australia and internationally – and some who have been with us continuously since the very beginning.
We treat every client individually and never use a cookie-cutter approach to our SEO campaigns. As SEO is a marathon and not a sprint, we consider ourselves to be a part of our clients’ teams and we collaborate with you on an ongoing basis, analysing and modifying based on what works and where we can improve.
We are very proud of our transparency and integrity in this niche. Unlike most of our competitors, we do not lock our clients into long-term contracts, and we provide weekly reports so that you can see the work we conduct on your behalf continuously.
Contact us today to have a chat about your business, goals, and how our SEO agency can revolutionise your business visibility online.