SEO News You Can Use: Google Now Collects Public Data for AI Training | SEOblog.com


OpenAI and ChatGPT may be in serious trouble as Google is gearing to leverage its formidable data reserves to power its artificial intelligence (AI) ******. On July 1, 2023, Google updated its Privacy Terms to reflect how they use public data and which services benefit from them.

Here’s the relevant updated section highlighting the changes made:

“For example, we may collect information that’s publicly available online or from other public sources to help train Google’s language AI ****** and build products and features like Google Translate, Bard, and Cloud AI capabilities. Or, if your business’s information appears on a website, we may index and display it on Google services.”

Previously, Google only scraped publicly-available data to train its language ******, such as Google Translate. However, as competition in the AI space heats up, Google is using another ace up in its sleeve: its dominant search market position and the wealth of data that comes with it.

With the recent update, Google can now use any information you post in the public domain.

Aside from the products mentioned above, other Google AI products that may benefit from this change include:

  • Search Generative Experience (SGE): Google’s take on a chat-based search interface that uses real-time information to streamline the search experience.
  • Codey, Imagen, Embeddings API and RLHF: Available in Vertex AI through Google’s trusted tester program.
  • PaLM 2: A large language model that powers Duet AI for Google Cloud.
  • Google Shopping: Use diffusion-based AI to generate realistic images.

This raises an issue that plagues AI ****** today: privacy.

OpenAI already had its fair share of government scrutiny concerning privacy. We expect Google to grapple with these issues as more people realize and scrutinize the implications of these privacy changes.

While this helps Google create better products, AI skeptics and watchdogs are on the lookout for potential violations of privacy and consumer protection.

Read Google’s full Privacy Policy here.

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RIP Universal Analytics: Google Analytics 4 Rolls Out: July 1, 2023, is a day to remember for many Google Analytics users and enthusiasts. After nearly 11 years, Google is shutting down Universal Analytics and will be replaced by GA4. Don’t get your hopes up if you still see UA data, though. Google said the shutdown comes in stages, so you may still see UA features functioning. However, they’re all scheduled for deletion, meaning you must migrate to GA4 to “maintain website measurement.” Read Google’s official announcement here. For more of this story, read this article from Search Engine Land.

OpenAI Gets Multiple Lawsuits Over Alleged Violations: The creator of ChatGPT is now at the center of a copyright infringement lawsuit. The lawsuit alleges that OpenAI’s data sets come from “copyrighted works – including books written by Plaintiffs – that were copied by OpenAI without consent, without credit, and without compensation.” But that’s not all – OpenAI is also finding itself embroiled in a privacy lawsuit. It is claimed that OpenAI used individuals’ data without obtaining adequate consent. The AI ****** in question, ChatGPT and DALL-E, allegedly “use stolen private information, including personally identifiable information, from hundreds of millions of internet users, including children of all ages, without their informed consent or knowledge.” If the plaintiffs prevail in court, OpenAI may face substantial financial penalties. The outcomes of these lawsuits have the potential to shape AI regulations, establishing crucial standards for copyright, privacy and data collection. Read more of this story from Search Engine Journal.

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Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on SEOblog.com, rounding up all the top SEO news from around the world. Our goal is to make SEOblog.com a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.





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