SEO News You Can Use: Google February 2023 Product Reviews Update Roll Out Causing Major Volatility | SEOblog.com


The Google February 2023 Products Review rollout is complete and has been causing significant volatility. The update first rolled out on February 21, 2023, and was completed on March 7, 2023, taking 14 days to roll out.

Although the February Product Review Update is quite similar to past updates, it had a much wider reach this time in terms of languages. This update affected the following languages:

  • Dutch
  • English
  • French
  • German
  • Italian
  • Indonesian
  • Portuguese 
  • Polish
  • Russian
  • Spanish
  • Vietnamese

Marketing professionals, however, have noticed some significant volatility. Semrush and Rank Ranger both made a comparison between previous updates and found the February 2023 updates caused much more instability.

Semrush chose to compare the February 2023 Product Reviews update to the July Product Reviews 2022 update rather than the September Product Reviews update. This is because it is difficult to ascertain whether the volatility experienced is due to the September Core and Product Review updates, as they overlapped. Semrush found the July update affected its Sensor scale – moving it from 1.8 to 2.7. In comparison, the February 2023 update moved the sensor from a baseline of 3.1 to 5.4, which is much more significant.

Rank Ranger, however, decided to go with a comparison between the September 2022 update, regardless of the Core Vital update overlap. Rank Ranger results still showed more volatility with regards to the average position change – February update (3.63%) versus the September 2022 update (3.38%) and a 3% higher volatility in the top 10 rank results. For more insight, visit Search Engine Land here.

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Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning only on SEOblog.com, rounding up all the top SEO news from around the world. Our goal is to make SEOblog.com a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.





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