March 8th was an important day at Perficient’s Chennai office. Not only was it International Women’s Day, but it was also the one-year anniversary of the Women in Technology (WiT) Employee Resource Group (ERG) – India. To celebrate this special day, WiT put together a cozy and intimate celebration at the office. Wall of Expressions … Read more
Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. It looked at whether clicks from organic search results substituted for ad clicks when PPC ads were turned off. Google found that, on average: 81% of ad impressions … Read more
More sites move to Google mobile-first indexing In 2018, Google announced it had enabled mobile-first indexing for more websites. This was the first time Google had confirmed it was moving a large number of sites to this mobile-first indexing process. Google told us in October 2017 that a limited number of sites had been moved over. Websites that were … Read more
Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. RankBrain was the third most important ranking factor. Google told us so in 2015. As for the other two? Lipattsev revealed them during a Q&A and said: “I can … Read more
Google Panda patent granted In 2014, a patent (Ranking search results) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update, or parts of it – was granted. However, the fact that Google was granted this patent didn’t necessarily mean it was being used by Google at the time, … Read more
Google Search Console to show event rich results errors for missing locations 2022: Google Search Console’s rich results report could now show you more warnings for event structured data markup if the event is missing a location. Merchant Center can now be linked to Google Analytics 4 2022: Plus, you could now “see your conversions … Read more
rel=next/prev was not found on Google. That’s an error. In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011. Worse than that, Google hadn’t been using it for indexing for a “number of years,” according to Google’s John Mueller. All the while, Google continued to recommend using it, so SEOs, … Read more
A couple of weeks ago was International Women’s Day at Google had an event at the Google Dublin office for the day. Part of that is they made up a board or two for the day that says Women @ Google. This was shared on Instagram – here is also a video they made of … Read more
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