Internally Archives

Parasite SEO Is Not A Term Google Uses Internally

November 8, 2023 by BTR

There has been a lot of talk about parasite SEO over the past several months in the SEO community. Heck, we even saw it mentioned in notes Danny Sullivan shared with the Google Search team. But just a heads up, Google does not use the term “Parasite SEO” internally at Google. Danny Sullivan, the Google … Read more

Is This Google’s Generative AI In Google Ads Test Showed Internally

April 21, 2023 by BTR

Remember a few weeks ago; I showed a test where Google Ads allowed some advertisers to use AI to generate ad copy for their search ads? Well, the Financial Times reported that Google held an internal presentation showing how Google plans to add generative AI in ads. This will reportedly be used in Performance Max … Read more

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