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Generic Content Ratings Based on Location

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Generic Content Ratings Based on Location

Sharing is caring! The disclosed patent relates to ways of presenting content based on generic content ratings. Searchers get interested in accessing content (e.g., television programs, movies, books, videos, music, news articles, Websites, etc.) from many different countries, regions, or other groups. Each country, region, or group may use a different rating system used to … Read more

New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”

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New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”

Microsoft announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for retailers. The limitations of traditional keyword targeting. Keyword targeting has long been the go-to approach for search advertising in retail media. … Read more

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