1. Precise Data Fetching: One of the standout features of GraphQL is its ability to offer precise data fetching. Instead of being restricted to fixed endpoints, clients can create queries that specify the exact fields they require. This eliminates the problem of over-fetching, where unnecessary data is retrieved, and under-fetching, where additional requests are needed … Read more
In part one, we learned about Matt Abbagnaro and also about his experience with Performance Max Google Ads campaign. In part two, we moved on to talking about client services and he spoke about Kirk Williams (aka @PPCKirk) book, Stop the Scale. He said it is all about client service work and giving the best … Read more
Building a website or changing platforms involves plenty of moving parts. One crucial step is setting the site up for success in search engines. But after their new website goes live, some brands make a costly mistake – neglecting to develop an ongoing SEO strategy. “We integrated SEO into our site during development, so we … Read more
As an SEO pro, it’s important to cultivate at least a basic understanding of website development. Why? Because the associated knowledge and skills can form the foundation for greater success with your website and brand. In this guide, I’ll go over what it is and the different types of web development, as well as take … Read more
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