Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns to boost offline sales. The new features have been built to help advertisers better understand omnichannel shoppers, who are 2.9x more likely to make a purchase from brands, according to Google. Why we care: Marketers … Read more
Are you tired of slow-loading websites that frustrate your visitors and hinder your online success? Look no further! In this comprehensive speed optimization guide, we’ll help you boost your website’s performance with easy-peasy tips and tricks that’ll leave your visitors in awe! In today’s fast-paced digital world, speed is predominant, and a mere few seconds … Read more
Google announced that store sales reporting and bidding are now available across Performance Max Campaigns within Google Ads. This means advertisers can “measure total sales wherever customers prefer to shop and optimize their bids for in-store revenue,” Google explained. “Store sales is an online-to-offline ads measurement solution that allows you to understand how much value … Read more
Microsoft’s Bing CEO, Mikhail Parakhin, said that Bing Chat has received “significant performance improvements” last week, making Bing Chat more responsive and faster. Bing also reworked voice SDK in the iOS and Android Bing apps to make it “more reliable and lower latency.” Mikhail Parakhin said in a post on Twitter, “significant performance improvements were … Read more
Google has started testing its automatically created assets feature on Performance Max campaigns after announcing plans to do so at Google Marketing Live last month. Advertisers have reported seeing the scheme, which is available to all marketers as an open beta on Google Ads, replace the ‘Final URL expansion’ tab. Why we care: Advertisers struggling … Read more
If multiple posts on your website are competing for the same keywords, you’re essentially cannibalizing your own SEO efforts. But why pit your pages against each other and diminish their ranking potential? Why split your CTRs among multiple moderately-relevant pages, instead of just having one highly authoritative page? In our upcoming webinar, you’ll learn how … Read more
Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the advertiser and the consumer. Quality score is a useful metric for PPC marketers looking to gauge how well their ad quality compares to … Read more
Google’s Gary Illyes said in an SEO office hours video that having multiple navigation menus will have no impact on your SEO performance. That means no positive or negative impact on your SEO performance. The question came up at the 10:05 mark in the video. Question: Can having multiple navigation menus hurt SEO performance? A … Read more
Last month, I shared my first GPT-enabled Google Ads script. It identifies missing RSA headlines and suggests new variants. This month, I wanted to push the limits of GPT a little harder and see if I could get it to write my next script for me. Spoiler alert: It worked! But it needed some handholding … Read more
The Google Search Console Performance report is now delayed over 60 hours. For me, it is about 63 hours delayed. The good news, Google is aware of the issue and I am sure it will catch up soon. Here is what I see when I try to access the search performance report: Others see the … Read more
421
229
714
826
543