Kateryna HordiienkoResearch Editor at Serpstat Search engine optimization is a unique universe with its rules and laws, breaking which result in a heavy penalty for your website creation. To ensure you do things right, one of the means is to take care of your link building strategies. It is high time to remember the difference … Read more
Google has updated its structured data documentation for Top Stories eligibility. In addition, the search engine giant has also updated the image requirements and guidelines for Top Stories. In this post, we cover and summarise the changes that Google just made. 1. Structured data is not necessary for Top Stories It is unclear if structured … Read more
Google updates come and go. And sometimes websites pay the price. When this happens, it can be tough when you’ve noticed a drop in rankings and traffic, but there’s nothing wrong with your site. Core algorithm updates are one such update where this can happen. Google’s advice? Do nothing. Google says if a core update … Read more
Microsoft has fixed the missing data in the Bing Webmaster Tools API. As a reminder, there was a bug that caused the Bing Webmaster Tools API to stop working, then Microsoft fixed it but about a weeks of data was missing. Now, Microsoft has filled the data gap with the missing data. Fabrice Canel from … Read more
Have you ever wondered how you can trick Google to think that you are somewhere else? Changing the location in Google Search can be sometimes a very useful thing to do – especially if you are performing SEO tasks like SERP analysis. Therefore, we will take a look at a few ways how to change … Read more
At Active Business Growth, we take the marketing of your accounting firm very seriously. And you should, too! That’s why if you’re thinking of engaging in online marketing services for your CPA practice, you need to consider what search engine optimization can do for you. The Importance of SEO For CPA Firms SEO is an … Read more
It’s a fascinating time to be a marketer. The advent of AI and machine learning has changed the PPC game, touching every aspect of a search marketer’s daily job. Much has been written about using AI to improve advertising performance through audience targeting or bid optimization. But another massive shift we’re seeing is AI’s impact … Read more
Google updated the Core Web Vitals report in Google Search Console on March 27, 2023. The update may have resulted in a change in the number of URLs in your Core Web Vitals report, the search company wrote. Google wrote, “You may see a change in the number of URLs in your Core Web Vitals … Read more
Happy October, all! We’re here to share with you some updates that happened in the search world over the last month, curating some of the more interesting and important happenings that could affect your digital marketing strategy as we quickly approach the end of the year. A lot happened in search over the last month, … Read more
Since 2000, search engine optimization (SEO) and search engine marketing (SEM) have played in the same space. Countless ad formats and rich result types have been added to the search engine results page (SERP), creating a more visual and competitive landscape. In an integrated environment, SEM and SEO teams can collaborate, learn from each other, … Read more
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