Apocalypse

Google SGE is On the Horizon: Will it Trigger the SEO Apocalypse?

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Google SGE is On the Horizon: Will it Trigger the SEO Apocalypse?

On May 10th, 2023, Google announced its Search Labs initiative, which allows users to test and experiment with new Search features for a limited time.  The most exciting and controversial feature users get to test drive is Google SGE (Search Generative Experience), which adds the power of generative AI to Google Search.  With it, users … Read more

Google’s Video Thumbnail Apocalypse Is Causing A Hug Drop In Video Snippets In The Search Results (But Traffic Might Be Stable)

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Google’s Video Thumbnail Apocalypse Is Causing A Hug Drop In Video Snippets In The Search Results (But Traffic Might Be Stable)

On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until now, a listing could receive a video thumbnail even when that video content was not the main content on the page. Although that was a nice benefit for the sites receiving the video thumbnail, it was … Read more

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