Google Ads team facing major restructure amid automation boom

Google Ads team facing major restructure amid automation boom

Google is reportedly planning a major reshuffle of its 30,000-person ad sales unit. Sean Downey, who is in charge of ad sales to big customers in the Americas, announced plans to restructure the ad sales teams during a department-wide meeting last week, according to The Information. Downey did not comment on whether the reorganization would … Read more

Twitter’s “X” Rebrand, Assets, & The Uncertainty Facing Marketers

Twitter’s “X” Rebrand, Assets, & The Uncertainty Facing Marketers

Key Points Elon Musk announced Twitter is becoming an “everything app,” but details about changes are scant. Social media platforms are an asset marketers don’t own, exposing brands to risks and volatility from platform or algorithm changes.  OAO allows strategic elasticity in an ever-changing social media landscape. On April 11th, Elon Musk confirmed rumors that … Read more

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