Google said you will soon see fewer FAQ and HowTo rich results showing up in the Google Search results. Why? I assume because there is just too many of these rich results being displayed in search that Google is now making the benchmark to show them much higher. This is “rolling out globally, in all … Read more
Google officially announced that it is downgrading the visibility of two forms of rich results, the HowTo and the FAQ. The FAQ rich results will essentially be phased out for most (but not all) websites while the HowTo will be completely removed from search results in mobile devices. According to Google: “…we’re reducing the visibility … Read more
Google will be showing fewer rich results in its search results, specifically showing less FAQ rich results across the search result snippets and limiting How-To rich results to desktop devices. Google said this update will roll out over next week globally. FAQ changes. Google said the FAQs, FAQPage structured data, rich results will only be … Read more
If you’ve ever googled instructions for how to perform a specific task, then you the importance of high-quality how-to content. The person desperately searching for an excellent how-to article on fixing a leaky sink will find immense relief when they finally hit on a blog post that lays it out simply and clearly, for instance. … Read more
Like any task in marketing, the best way to do competitor analysis is through a consistent and proven process. To study your competition and get ahead of them, you don’t need to reinvent the wheel, but you do need to do your due diligence. We break down the process of analyzing your competition into five … Read more
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