Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care. Google … Read more
Are you looking to achieve success with Google Ads? A well-crafted strategy is essential for making your campaign a success. It’s not as simple as running adverts and hoping they convert; you’ll want to think carefully about who your audience is, what systems and processes need to be in place, how effective the copy of … Read more
In my recent blog, Efficiency Redefined: How Oracle Cloud EPM Pipelines Can Streamline Your Business Process, I discussed how Perficient implemented a single streamlined process to organize the daily data load and processing jobs of one of our clients. Now, let’s review editing an existing Pipeline to add a new job, how to execute the … Read more
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