Google has announced a significant update to its search algorithms and policies to tackle spammy and low-quality content on its search engine. The March 2024 Core Update, which the company says is more extensive than its usual core updates, is now rolling out. This update includes algorithm changes to improve the quality of search results … Read more
As I’ve been helping companies that were heavily impacted by the “2023 Fall of Insane Algorithm Updates”, I have once again heard from several site owners that had their highest levels of traffic right before getting hammered. I’ll cover more about that soon, but it’s something I have seen for a long time. And now … Read more
Google’s Search Liaison, Danny Sullivan, said on X that just because content is old, it doesn’t mean that content is unhelpful. He said, “Just because something is older doesn’t make it unhelpful.” The question was from Matt Cannat who asked, “Would be good for Google to release guidance for news publishers. There’s no way we … Read more
Google may have had an unconfirmed Google search ranking update on October 25th and a new one this morning on the 27th. Google provided information on what it thinks is unhelpful content. Google has finally confirmed it is testing ads within the organic search results. Google now supports syntax graph merge. Google Search Console had … Read more
Google’s Search Liaison, Danny Sullivan, has provided examples of unhelpful content types. He also provided examples of strategies writers may use to write unhelpful content. As a reminder, the general line of what is unhelpful content to Google is when you write to have that content rank well in search and not for your end … Read more
Marie Haynes asked Danny Sullivan, the Google Search Liaison for more clarity on recovering from a helpful content update by “removing unhelpful content.” Danny’s response was that you should “self-assess” your content to understand if you believe it will be helpful to visitors. Marie’s question was pretty detailed, she wrote: Google’s documentation on the helpful … Read more
Google’s documentation on the helpful content system does not give us specific instructions for recovery. Their article on this system hints in a couple of places that the key to removing a suppression at the hands of this system is to “remove unhelpful content.” However, they don’t give much to specifically tell us which content … Read more
Google’s John Mueller said that keyword stuffing alone would not make a page be deemed unhelpful. John added that Google is good at ignoring tactics like keyword stuffing, so that alone likely won’t be the reason for ranking issues in Google Search. This conversation came up on Mastodon when someone pointed to a specific page … Read more
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