John Mueller posted an affirmation of a Redditor’s deconstruction of the commonly used SEO phrase Topical Authority, which demystified what topical authority for SEO is really about. Reddit Discussion On Topical Authority The discussion opened with a post by someone whose boss told them they didn’t understand the concept of topical authority. They posted: “My … Read more
No, you don’t have to worry about scores from SEO tools. Google doesn’t even use scores from some of its own tools (e.g., Lighthouse) for ranking. That’s according to Google Search Advocate John Mueller, in the latest #AskGooglebot video. Why we care. Even though Google has said numerous times that Google does not use SEO … Read more
Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content marketing strategies, smaller local businesses often underestimate its potential or remain unsure about its relevance to their operations. This is particularly true considering the level of effort and … Read more
Ever wonder at what point you need to worry that there are too many of the same keywords on the page? Well, John Mueller from Google said it is not having it ten or twenty times but rather three hundred to five hundred or more… When it comes to keyword stuffing, you really need to … Read more
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