As we approach the Google Analytics 4 migration deadline, Google Ads Liaison, Ginny Marvin reminds advertisers that some “advertisers could see a significant performance impact” in their ad campaigns if they do not migrate. Ginny wrote this on Twitter, first talking about the Google Analytics 4 deadline, saying “the GA4 deadline is fast approaching. Universal … Read more
To make keyword research easier, you need to use the right tool and apply the right tips. The right keyword generator can give you thousands of relevant keywords quickly and help you save a lot of time. What and why doing keyword research is important. 5 steps to do free and effective keyword research Creating … Read more
by Jim January 30, 2023 Welcome back Rankers! AI is still the topic of choice for most industries, so I’ll follow up last week’s video and tell you how we’re using it for both ourselves and for our clients. The fear is that AI will take people’s jobs, but I think it will shake up … Read more
Google Business Profiles seems to have launched a new manage menu feature for restaurants in the web version of the business profile tool. It opens a “your menu on Google” box that lets you either manually build your custom menu in Google or link to your third-party menu partner. Here is a screenshot from Tim … Read more
What Is Google Lighthouse? Google Lighthouse is a free Google tool that helps you improve the quality of webpages on your website. The tool audits your pages for performance, accessibility, SEO, and more. And offers suggestions so you can improve these aspects. It is open-source software—anyone can use it on any webpage. Whether you’re a … Read more
Looking to take the next step in your next search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open. Are you looking to hire? Submit your job listing here for free. Please … Read more
A few days ago, I reported that Bing Chat has now integrated the Bing Image Creator tool. But the truth is, it was not integrated, not until at least after 4:30 pm ET yesterday, March 23rd. It now works in Bing Chat under “Creative” mode. I have been trying it every few hours since it … Read more
Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps, saying: “I changed my mind on HTML sitemaps over the years, they should never be needed. Sites small [and] large should always have a clear navigational structure.” This is a slightly stronger stance than … Read more
As you know, Google has started to roll out the Google March 2023 Broad Core update on March 15th, it should probably continue to roll out through the first half of next week and complete. But like most Google updates, we see tremors and fluctuations during (and sometimes after) the roll out. In the past … Read more
