Google’s SearchLiaison answered a question asking for advice on how to diagnose content that’s lost rankings because of the Helpful Content update. SearchLiaison offered advice on how to step back and think about what the problem could be and if there even is a problem to consider. Question On Fixing HCU Affected Pages Someone on … Read more
Just in case SEOs aren’t busy enough, Google is keeping us all on our toes with more core algorithm updates than ever. Just as we recovered from 2022’s Helpful Content Update, 2023 came in with a bang, giving us the February Product Reviews update and the March core update following closely behind. You can bet … Read more
While I normally would not write a blog post before an update is finished, with the level of panic I’m seeing on Twitter, I wanted to get something out to help you understand what likely is happening to your site. The September helpful content update is still rolling out. This update improves Google’s classifier that … Read more
When the horrific Louisville shooting happened several days ago, SEOs began to notice a new box in the Google search results labeled “lives affected.” It was a box that showed the latest horror from that shooting. I didn’t want to cover it right away and I gave it some time but I wanted to document … Read more
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