Recently, there was a discussion on Twitter about the validity of using custom elements in the <head> section of web pages. Custom elements are part of the Web Components specifications, allowing developers to create HTML elements tailored to their needs. Using custom tags, developers can build reusable and self-contained HTML elements that function independently from … Read more
If you’re a control-loving performance marketer like me, Google hasn’t given you many reasons to smile lately in its headlong rush toward an AI-driven world. But there is one that has the potential to provide incredibly helpful PPC reporting nuance and customization for marketers who know how to use it. Yup, I’m talking about Custom … Read more
If you aren’t keeping every aspect of your website’s SEO performance in tip-top shape, you’ll struggle to see much organic growth. Every SEO campaign is different – some websites require more focus on just one or two of the core components of SEO (content, backlinks, and technical factors) whereas others may require optimization and improvements … Read more
Custom funnel reports can now be created inside Google Analytics 4 (GA4), allowing you to view the steps you can follow to complete a task and assess the number of users who abandon the process between each step. How custom funnels work. Custom funnel reports are created using funnel explorations. To build a custom funnel … Read more
Blog / Technical SEO / Why every website needs a custom 404 page Visitors usually see a 404 page after clicking on a non-existing URL. It informs users that the page they have been searching for is missing. It may seem plain and simple, but in fact, plenty of things can go wrong when it … Read more
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