HTML meta tags have been called one of the most important aspects of SEO for quite a long time. And you know what? This is still true. You may (and should) write good content, attract backlinks, and do your best in page layout design. But all of the above is hardly useful without HTML tags. … Read more
Search Engine Land’s Periodic Table of SEO Elements is back – and this time it’s interactive. Introduced in 2011 (originally known as The Periodic Table Of SEO Ranking Factors), the Periodic Table of SEO Elements is now updated for 2024. What is the Periodic Table of SEO Elements? The SEO Periodic Table is designed to help … Read more
A local landing page is a web page designed to show people and search engines where businesses operate. It can include details on the service area a business covers, directions to a physical shopfront, and information about the staff and services available at that location. You may have heard that Google doesn’t like to rank … Read more
An effective SEO strategy must evolve over time to account for changes within your company and the broader digital landscape. An annual review is key to keeping your approach up to **** and results-driven. This article outlines critical internal and external elements you need to assess when refreshing your SEO plan, from website changes to … Read more
Last week, we learned that Google officially dropped indented results from its search results interface. With that Google, on Friday, removed the “Host group” section from its visual elements gallery help document. Here is what that section said, via the Wayback Machine: “A host group is two or more consecutive text results from the same … Read more
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Reading Time: 27 minutes Ecommerce SEO entails understanding how people search for your products and then optimizing pages to rank for those terms. Given such massive competition in search, you must offer the best user experience possible. That’s why you’ll have to look into your website’s technical elements to avert errors that could hurt search … Read more
Recently, there was a discussion on Twitter about the validity of using custom elements in the <head> section of web pages. Custom elements are part of the Web Components specifications, allowing developers to create HTML elements tailored to their needs. Using custom tags, developers can build reusable and self-contained HTML elements that function independently from … Read more
In today’s world of digital marketing, crafting an engaging headline has become more important than ever before. With the average attention span of people decreasing, it has become essential to grab their attention with a headline that captures their interest in a matter of seconds. We use headlines in blog posts, advertising copy, landing pages … Read more
A good brief is the starting point of a new project, outlining key elements for stakeholders and teams. Its goal is to help everyone involved understand what’s needed and why. But there’s a fine line between providing enough information to encourage creativity and bogging a team down in details that restrict their freedom. A well-planned … Read more
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