As an SEO pro, it’s important to cultivate at least a basic understanding of website development. Why? Because the associated knowledge and skills can form the foundation for greater success with your website and brand. In this guide, I’ll go over what it is and the different types of web development, as well as take … Read more
To put it simply, if your website’s technical SEO isn’t on point – you’re not going to rank well on Google. As an experienced digital marketer and SEO expert, I understand this very well. Having great content and backlinks isn’t enough when it comes to ranking in the top positions of Google search. If you … Read more
If you’ve had an online business for long, chances are you’ve heard of landing pages. You might picture a page with smiling testimonials and big letters. Multiple dollar amounts are crossed off, showing you how good a deal you have if you BUY NOW. There’s a lot more to high-converting landing pages, however. In this … Read more
All forms of marketing play a part in good brand management. Using the same tone of voice throughout your ads and emails and choosing the same photo assets for your website as your billboards contribute to the picture painted when a customer considers your product or service. Sometimes, however, your brand might be in receipt … Read more
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