What is Google’s Knowledge Graph?

What is Google’s Knowledge Graph?

If you search for a specific company, you’ll likely see a big block of information on the right (sometimes the top) of your screen. That’s Google’s Knowledge Graph. This block – also known as the Knowledge Graph Card or Panel – contains relevant, context-specific information regarding your search, powered by the Knowledge Graph. If you … Read more

Google Alters Search Rankings To Prioritize First-Hand Knowledge

Google Alters Search Rankings To Prioritize First-Hand Knowledge

Google has announced several updates to Search designed to deliver more tailored results. Additionally, Google has implemented some ranking changes to make it easier for people to find personal perspectives and content that demonstrates first-hand knowledge Google claims these updates will provide more personalized experiences based on individual interests and needs. “Search has always been … Read more

Guide to Knowledge Graph Semantics 101 | Schema App Solutions

Guide to Knowledge Graph Semantics 101 | Schema App Solutions

What is a Knowledge Graph? A knowledge graph is a reusable data layer that serves as a collection of relationships between things, defined using a standardized vocabulary.  It provides a structured framework from which new knowledge can be gained through inferencing, allowing for the exploration and understanding of complex relationships within diverse datasets. The goal … Read more

September 2023 Google core update: A deep dive into personal knowledge panels and E-E-A-T enhancements

September 2023 Google core update: A deep dive into personal knowledge panels and E-E-A-T enhancements

In July, Google released a massive update to the Knowledge Graph. We named it the E-E-A-T Knowledge Graph update and gave it the codename “Killer Whale” because it made a splash in the SERPs twice: In real time between July 14 and 18. As part of the September helpful content update. A Knowledge Graph (Vault) … Read more

Google Knowledge Panel Cards ‘People Also Search For’ Data Overlays

Google Knowledge Panel Cards ‘People Also Search For’ Data Overlays

Google seems to have fully rolled out data overlays on top of the knowledge panel cards for both the main card and the sub-cards for the people also search for section. This not only shows you data answering your specific query but also shows you the same data point for other people related to that … Read more

Knowledge Graphs: The Value of Schema Markup Beyond Rich Results

Knowledge Graphs: The Value of Schema Markup Beyond Rich Results

For years, SEOs have primarily associated Schema Markup with its ability to enhance the visibility of web pages on search engine results pages (SERPs), by enabling rich results that capture users’ attention. However, it’s important to recognize that while rich results are a nice benefit of Schema Markup, they don’t fully capture its true value. … Read more

Bing Knowledge Panels With Learn More Cards

Bing Knowledge Panels With Learn More Cards

Bing seems to be testing added “learn more” cards under the knowledge panel within the search results. The learn more cards are in a carousel format that you can slide through to learn more about the topic from third-party websites. Here is a screenshot of this from Shameem Adhikarath on X (click to enlarge): Shameem … Read more

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