Google Ads To Deprecate Non-Last-Click Rules-Based Attribution ******: First Click, Linear, Time Decay & Position-Based Attribution ******
Google announced that it would deprecate non-last-click rules-based attribution ****** in Google Ads and Google Analytics starting in June 2023 and then completely by September 2023. Google said first click, linear, time decay, and position-based attribution ****** are going away. Data-driven attribution (DDA) is now recommended and last-click will remain available, Google added. “Rules-based attribution … Read more
