RulesBased

Google Pushes Non-Last-Click Rules-Based Attribution ****** Deprecation **** To Mid-July

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Google Pushes Non-Last-Click Rules-Based Attribution ****** Deprecation **** To Mid-July

Google has pushed off the **** when non-last-click rules-based attribution ****** will be deprecating. It was supposed to be this month, but it was pushed to mid-July, so a month later. Google wrote, “As a follow-up to our announcement that first click, linear, time decay, and position-based attribution ****** will be going away, we will … Read more

Google Ads To Deprecate Non-Last-Click Rules-Based Attribution ******: First Click, Linear, Time Decay & Position-Based Attribution ******

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Google Ads To Deprecate Non-Last-Click Rules-Based Attribution ******: First Click, Linear, Time Decay & Position-Based Attribution ******

Google announced that it would deprecate non-last-click rules-based attribution ****** in Google Ads and Google Analytics starting in June 2023 and then completely by September 2023. Google said first click, linear, time decay, and position-based attribution ****** are going away. Data-driven attribution (DDA) is now recommended and last-click will remain available, Google added. “Rules-based attribution … Read more

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