Artificial intelligence (AI) is a well-known technology in SEO, as it’s been used by Google for years to power its search engine. Recently, major companies like Google, Bing, Adobe, Meta, and Apple have recognized the changing consumer behavior and started embracing AI as a central focus. AI and machine learning (ML) now play a vital … Read more
In an era where screens rule and connectivity drives decisions, businesses in the financial sector can no longer depend solely on traditional marketing techniques. Today’s cutthroat competitive landscape demands a thorough, multi-dimensional digital marketing strategy. Following up on our previous piece, “Financial Advisors SEO Guide 2023: How to Grow Your Visibility in Google Search,” we’re … Read more
There comes a time in each enterprise brand’s local marketing strategy when you outgrow manual location listing management, and sometimes even bulk uploads for some tasks. Google’s Business Profile Application Programming Interface (API) is built specifically for multi-location brands and enterprises for simplified location management at scale. This isn’t another tool or dashboard for your … Read more
As a global digital consultancy, Perficient is always looking to expand our footprint and further the reach of our brand around the world. We are excited to share that on March 1, 2023, we expanded our company’s presence in Europe by adding a London office! This office is an addition to our existing location in … Read more
There comes a time in each enterprise brand’s local marketing strategy when you outgrow manual location listing management, and sometimes even bulk uploads for some tasks. Google’s Business Profile Application Programming Interface (API) is built specifically for multi-location brands and enterprises for simplified location management at scale. This isn’t another tool or dashboard for your … Read more
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