From the C-suite down, Share of search can help reflect a brand’s performance and media impact against their competitors and peers. Understanding how many people search for a specific brand name versus the sector as a whole, helps executives understand whether what they are doing is actually working. Here at the Pi Intelligence Unit we’ve … Read more
Measuring share of value with Pi Datametrics Your organic Share of Voice is a valuable metric which gives you great insight into how your brand is performing. Using Pi, you can measure your own SOV, assess your target markets, and monitor competitor performance. Pi’s Share of Voice measure explained Pi’s SOV metric specifically measures performance … Read more
Despite having gotten the jump on Google when it launched the new Bing, featuring its own generative search experience fueled by GPT-4, data shows Microsoft has failed to gain market share. In fact, if the latest numbers from StatCounter are directionally accurate, it appears Bing is actually losing market share to Google. Why we care. … Read more
Google Ads seems like it will not be adding Search Impression Share reporting to Performance Max campaigns any time soon. Google’s Ginny Marvin confirmed that “auction insights and click share reporting in PMax only include Search network.” She said she agrees that “click share & Imp share measure diff things & correct that Auction Insights … Read more
October 28, 2020 | Posted by Shay Harel As a marketer, it’s important to track how your brand compares to your competitors. Not knowing this is like navigating a ship without plotting where your current location is. You’ll never know if you are nearing your destination if you don’t know where you currently are. … Read more
Sitecore’s SXA accelerator comes with a large library of components that help accelerate development. One of those components will no longer work after May 2023: The Social Share Component. SXA’s social share component leveraged the AddThis service to inject social sharing buttons on your website. You could create an account on AddThis, configure what buttons … Read more
Search marketers have a bevy of metrics at their disposal. It can be difficult to know exactly how to react when we’re analyzing all these metrics simultaneously. I’m a proponent of leveraging impression share metrics to identify meaningful optimizations for my paid search campaigns. The insights don’t necessarily come from the impression share itself, but … Read more
Google finished rolling out the March 2023 broad core update on Tuesday, and it took about 13 days to roll out. Microsoft said they are exploring sharing ad revenue from Bing Chat with publishers through the Microsoft Start program. Microsoft executives also mocked Google for Bard’s lack of citations and said Bing Chat is better. … Read more
Microsoft may share the ad revenue it generates through the Bing Chat responses with some publishers it obtains that content from. Yusuf Mehdi from Microsoft wrote, “exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response.” While the ads in Bing Chat are not … Read more
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