Implementing Schema Markup (also referred to as Structured Data) on your business’s website allows search engines to better understand your content and enables you to showcase your page as a rich result on search engine results pages (SERPs). There are several ways you can implement Schema Markup on your site. For one, you can manually … Read more
OpenAI’s ChatGPT erupted into the market in November 2022, reaching 100 million users in just two months, making it the fastest application to reach that total ever. This smashed the prior record of nine months set by TikTok. Since then, other key announcements have followed: On Feb. 7, Microsoft announced the launch of the new … Read more
Microsoft announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for retailers. The limitations of traditional keyword targeting. Keyword targeting has long been the go-to approach for search advertising in retail media. … Read more
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