Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for visualizing and analyzing data. To avoid being overwhelmed by the abundance of data, it is crucial to fully understand the tool and determine key … Read more
Have an event you’d like added to this list? Email us at [email protected] Denver isn’t just a stunning place to live – it’s a buzzing hub for digital marketing. Our city has a thriving tech scene, bustling with innovation and opportunity, and boasts a remarkable lineup of digital marketing conferences and meetups. And guess what? … Read more
When the horrific Louisville shooting happened several days ago, SEOs began to notice a new box in the Google search results labeled “lives affected.” It was a box that showed the latest horror from that shooting. I didn’t want to cover it right away and I gave it some time but I wanted to document … Read more
Google Analytics 4 now supports creating and/or modifying events using regular expressions, regex. This can help you migrate destinations and event goals from Universal Analytics to Google Analytics 4 in a more programmatic fashion. More details. Google said the new feature and options enable you to define conversions using regular expressions (regex) for web data … Read more
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