Playing the Long Game: Building Topical Authority with Technical & Content Strategies | TechnicalSEO.com

Playing the Long Game: Building Topical Authority with Technical & Content Strategies | TechnicalSEO.com

Being involved in one of the more technical niches of digital marketing, SEOs are drawn to what we can measure – traffic, ROI, and keyword rankings are just a few examples. We like a clear, concise strategy, and we consistently test outcomes to prove or disprove our hypotheses. Most importantly, we challenge ourselves to measure … Read more

An SEO RPG Game | TechnicalSEO.com

An SEO RPG Game | TechnicalSEO.com

We’re launching a new game called “the search”, available on technicalseo.guru (Max Prin had the domain and it fits our sense of humor to add a silly technical SEO game here). What is the game about? It’s an RPG centered around an SEO, aptly named Seo (pronounced see-oh), and her adventures in the search world. … Read more

How Bing AI Chatbot Sydney is Changing the Game for SEO — Serpstat Blog

How Bing AI Chatbot Sydney is Changing the Game for SEO — Serpstat Blog

Kateryna HordiienkoResearch Editor at Serpstat Since the ELIZA NLP program in the 1960s, talking to an AI has been discussed as an idea, and now it’s going to get integrated into search engines. In 2016, Microsoft closed down a chatbot called “Tay,” which was created with a different type of artificial intelligence, as users induced … Read more

Brand safety in video game advertising

Brand safety in video game advertising

The video game industry is growing at an unprecedented rate, with revenues estimated to surpass $200 billion by 2023. As the number of gamers and the demand for new games continue to increase, the opportunities for advertisers to reach new and diverse audiences have never been greater. However, with these opportunities come challenges for brands … Read more

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