Gfinity today announced the launch of Starfield Portal, a new site dedicated to news, updates and player guides for the upcoming game, Starfield. As you’ve probably guessed I have more than just a website launch to share, but this announcement brought back some nice memories for me. When I first started building websites as a … Read more
2023 has been a time of significant change in the online space, driven by the increased adoption of AI and other technologies. Are you doing enough to win over your audience and stay ahead despite these changes? Looking to employ the right strategies to reach (and convert) your ideal customers with modern digital marketing tools? … Read more
Google burst onto the scene in 2000, and users gravitated towards the simple interface it offered. At the time, the search market was dominated by extensive portals that offered up-to-**** news and various applications, all on the one page sharing the search function. Google’s simple page design of logo and search box, which we all … Read more
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Writing compelling, must-click ads was, until recently, one of the last aspects of PPC that couldn’t be automated. But with the introduction of ChatGPT and the rise of other large language ****** (LLMs), automation in PPC is now on a whole new level. Automation has had a game-changing impact on PPC marketing over the last … Read more
Estimated reading time: 13 minutes Marketing campaigns can be tricky. Looking at numbers like conversion rates, click-through rates, cost-per-click, user intent, and the like can be even more interesting. Your data reporting tools may have their wires mixed; you may be looking at the wrong data; you may even be misinterpreting what you see. We … Read more
With millions of pages competing for a spot on Google’s search engine, it’s nearly impossible to make your way to the top without having some extra help from technology. SEO extensions are specifically built to help you find your niche, get the coveted spots at the top of the search page, and optimize your website … Read more
Google’s new Europa office in Zurich has this sign pointing to where Googlers can find the parent’s room, the game room and even the nap room. Yep, Google still has these perks, although I thought they recently cut some of these, like massages, staplers and other company perks. I found this on Instagram. This post … Read more
Happy New Year! It certainly doesn’t seem like 12 months since our last “New Year” blog article – but here we are! A new year brings a fresh outlook, and just like spring cleaning season, it’s a great time to take advantage of feeling energised and consider how you want your life and your business … Read more
Here is a photo of an SEO card game created by Johan Hulsen and shared by Martin Splitt from SMX Munich. It looks like there are some quotes from SEO and Googler personalities on these cards. Martin Splitt shared this on Twitter a couple of weeks ago. This post is part of our daily Search … Read more
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