Google has launched the new perspectives feature, added an “about this author” section, globally rolled out “about this result” and made it easier to access “about this page” in the Google Search bar and search results. (1) After several months of testing perspectives and it appearing to go live on mobile featured snippets, Google has … Read more
OpenAI’s ChatGPT erupted into the market in November 2022, reaching 100 million users in just two months, making it the fastest application to reach that total ever. This smashed the prior record of nine months set by TikTok. Since then, other key announcements have followed: On Feb. 7, Microsoft announced the launch of the new … Read more
As a marketer, the great mystery behind Google’s consistent algorithm updates can be both frustrating and intriguing at the same time. Google typically announces large algorithm updates in advance which, in turn, prompts discussion and speculation among SEOs and website owners. This can lead to misinformation, confusion, and false guidance. It’s crucial to pinpoint how … Read more
Now that the Google March 2023 broad core update is done rolling out, we wanted to take a deeper dive on how this core update differed from previous Google core updates. This update was indeed a big one, and caused a lot of ranking volatility across many verticals in the Google search results. March 2023 core update. … Read more
Several weeks ago, Google enabled the ability to export your Google Search Console data in bulk, automatically, to Google’s BigQuery. Now, Google announced that you can do this across multiple properties in Google Search Console into a single Google Cloud project. Google said on Twitter, “Following feedback from the community, today we’re updating bulk data … Read more
What theories do we have so far on what Google changed with the May core update? This early into the rollout, all we can do is speculate however, as we’ll share at the end of this section, Google has given us very specific advice when it comes to recovering from core update hits. Several people … Read more
Google has announced a series of measures to provide up-to-**** and actionable information to help people and cities cope with rising temperatures due to climate change. These initiatives include new extreme heat alerts on Google Search, the expansion of the Tree Canopy tool for urban planning, and a $5 million investment in the World Resources … Read more
The Google March 2023 Broad Core update finished rolling out yesterday morning at about 10:30 am ET. It took 13 days to roll out, kicking off on March 15th at 10:30 am ET and completing on March 28th at 10:30 am ET. Please note that the website shows it started later in the day but … Read more
Google has released its 2022 Ads Safety Report, which highlights the measures taken by Google to prevent abuse while enabling its publishers and businesses of all sizes to continue using the platform to grow and reach their audiences. The report findings. Int he 2022 Google Ads Safety Report, Google found: Over 5.2 billion ads were … Read more
Google may be showing less site names and brand names in the title of the search results snippet. Yes, Google has a sitename and favicon change for the search results, so maybe Google is less likely to repeat the site name in the title of the search result snippet because of that new search result … Read more
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