What many SEOs underestimate when they get into working for an enterprise company is that there is more to the job than just optimizing the website. Most corporations have strict procurement processes that could be easier to navigate. However, if you, as an SEO, understand this process and are prepared, then it can go smoother. … Read more
When it comes to Connected TV, you don’t need to walk the road less traveled when there is already a bridge to success. Successful advertisers have already done the hard work of figuring out what a winning performance-focused CTV strategy looks like. MNTN looked at the top 25% of advertisers on its platform and put … Read more
May 7, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can follow the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Community Question of the Week! What are some solid ways you can determine how Google looks … Read more
Kateryna HordiienkoResearch Editor at Serpstat In the rapidly evolving world of artificial intelligence, a new category of professionals has surfaced — prompt engineers. These masterminds of AI manipulation hold the keys to unlocking the full potential of generative AI ******. But who exactly are these prompt engineers, and why should you consider hiring one? Let’s … Read more
Do you want to know the theory of search engine optimization (SEO)? The secret to cheap ever-green traffic that can trigger massive growth? Many marketers focus on content marketing, which involves creating articles online. Product-led SEO is a more customer-centric approach. Product-led SEO revolves around the concept of optimizing your product or service offerings to … Read more
Importance of a quality data: Many organizations, whether they recognize it or not, experience the effects of disparate data. High-quality data is the cornerstone on which success is built when a decision must be taken, or a plan needs to be put into action. The Master Data Hub steps in at this point. No matter … Read more
Keyword discovery is the process of finding keywords that you want to rank for in search engines. With a keyword research tool, you can get your keyword search volume, CPC, and insights for all keywords you search. The keyword discovery process How to choose the right keyword research tool How to shortlist your best SEO … Read more
Let’s set the record straight. Google News optimization is not only for news sites. Any website which regularly invests in timely content can reach engaged audiences and drive quality traffic with a solid Google News SEO strategy. Google News-driven results send over 24 billion clicks per month to publishers. Here’s how to claim your share. … Read more
Keyword research is a fundamental part of SEO. If you target keywords that are too competitive, you may never reach page one. And if you only target low-volume, long-tail keywords, you may never earn your website any significant traffic. Getting this balance right and understanding which keywords to target is the key to getting content … Read more
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