“Ad blockers are not allowed on YouTube.” That’s the message YouTube may show to some users who use ad blockers. It’s part of what appears to be a small experiment the platform is running. Why we care. In theory, this could mean more views for YouTube Ads. The question is whether those users will be … Read more
Assuming what works on one platform will work on another is a common digital marketing mistake. I see it in advertising all the time – someone who gets excellent results from search struggles with social, and vice versa. And then there’s YouTube. Not truly search and not fully social, it’s a platform where you compete … Read more
Following a significant overhaul last year, it appears that YouTube may be undertaking another visual transformation, this time targeting the video page, which has remained relatively unchanged in recent years. The change was noticed and posted on Twitter by @XenoPanther. The new design. At present, the web-based video page features a video window accompanied by … Read more
This week YouTube announced new strategies for incorporating Shorts to engage new audiences. Expanding Shorts into Video reach campaigns Positioning alongside trending Shorts content First Position on Shorts Incorporating Shorts to optimize reach. Shorts is being integrated into Video reach campaigns, which employ Google AI to present the most effective combination of ads, enhancing reach … Read more
YouTube’s content moderation policies have long been controversial among creators. In a new video, Matt Halpern, who leads YouTube’s Trust and Safety team, openly discussed the difficulties in enforcing rules on the world’s biggest video-sharing site. As YouTube keeps growing, finding the perfect balance between allowing freedom of expression and maintaining safety becomes more complex. … Read more
In today’s digital era, YouTube has revolutionized how content creators showcase their creativity and reach a massive audience. With over two billion monthly active users, YouTube is undoubtedly the place to be for businesses, brands, and individuals who want to take their content to the next level. However, with so many videos being uploaded daily, … Read more
Here are some photos from the Google office in Hong Kong of a YouTube interview stage area with director chairs, light up YouTube sign, YouTube banner logo and more. I think this is from an event from a few weeks ago, here are more photos embedded below from Instagram. This post is part of our … Read more
How To Rank Your Videos on the First Page on Youtube Optimize Your YouTube Channel Optimizing your YouTube channel can make it more search-friendly for both app users and those who discover your content through search engines. Since YouTube is the second largest search engine after Google, improving your video presence can directly impact your … Read more
What is YouTube Optimization? When you upload a video to YouTube, it’s given a unique alphanumeric code called a”video ID.” This video ID represents your specific video on the website. Optimization is the practice of improving the chances of getting attention for your videos by using keywords effectively in order to be found more often. … Read more
Did you know that video search results are fifty times more likely to rank organically in Google when compared to text-based results? In Google search results, you’ll find videos mostly from YouTube. So, your videos need to be there. But what is YouTube SEO and how does it work? In this article, we’ll discuss this … Read more
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