YouTube is piloting a new feature to help marketers pick the perfect thumbnail for their videos. The Test & Compare tool, also known as A/B thumbnail testing, will provide performance data, revealing which designs drive the highest click-through rates (CTRs). Why we care. This new feature will help advertisers better understand the behavior of their … Read more
August 22, 2018 | Posted by Mordy Oberstein In early July Google turned the desktop SERP topsy-turvy when it did away with Video Thumbnails and created a new video carousel. The change pulled more than a significant amount of YouTube URLs out of the organic results and into the new carousel. More, Google … Read more
Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning Facebook assets over to Google using a Performance Max campaign that replicates the social experience as best as possible. Today, I want to … Read more
Creators earn the most from their brand partnerships on YouTube – more than Instagram and TikTok, according to a new survey. By the numbers. On YouTube, 6% of creators earned more than $10,001 per month – compared to 3% of Instagram creators and 2% of TikTok creators. 50% of YouTube creators earn more than $500 per … Read more
For as long as I’ve worked in SEO, I have been asked the same question by brands and businesses, big and small: Why should I use YouTube? How can it help my business? Shouldn’t I be on TikTok instead? Sadly, for many businesses, YouTube is just a place to host their videos. Nothing more, nothing … Read more
July 16, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! The In Search SEO Podcast Community Question of the Week! Google’s video carousel (or video box on mobile) is … Read more
September 25, 2019 | Posted by Liraz Postan Creating YouTube videos has become one of the most effective ways to promote anything online. While pictures speak a thousand words, videos can convey whatever message you want to get across much faster. Whether it be a tutorial on how to fix your washing machine … Read more
When you think of YouTube videos in terms of digital marketing, you’re probably thinking of those ads that pop up before or during whatever it is that you’re watching. But this type of video marketing is getting much smarter and more user-friendly to both viewers and people marketing their businesses. After all, I don’t think … Read more
Non-skippable ads are coming to YouTube Select on connected TV. This means that viewers will see one 30-second ad instead of two consecutive 15-second ads. Why we care. YouTube was the most popular U.S. video streaming platform in April and watch time increased, according to Nielsen. It remains to be seen whether a non-skippable 30-second … Read more
A lot of our property managers want to know the best way to create and share engaging content. Videos are a great way to reach your audience and hold their attention. Property management videos will improve your marketing and increase your lead flow so long as you know how to make them informative, exciting, fun, … Read more
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