In September, Microsoft told us they would add Copilot to Microsoft Advertising to help advertisers create and optimize their ads. Now some advertisers are seeing the Copilot button within the Microsoft Advertising console. Thomas Eccel spotted it and posted a screenshot of it in action on X, he wrote, “Bing Ads account has now Copilot … Read more
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Microsoft is adding new copilot settings to Bing Search. These settings let you define if you want Copilot to show responses on the search results page and if you want to scroll up to see Copilot. I personally do not yet see this setting but Frank Sandtmann spotted it and posted a screenshot on Mastodon: … Read more
Google has added new structured data carousel beta documentation, also known as host carousel. Google wrote that this is “a new carousel rich result that’s in beta, which is a list-like rich result that people can scroll horizontally to see more entities from a given site (also known as a host carousel).” The new documentation … Read more
Google Analytics seems to have added a new default Google Ads report to the performance reporting section. This is if you have linked your Google Analytics 4 profile with your Google Ads account. This was spotted by Thomas Eccel who just posted about this on X. He wrote, “Just spotted the “Google Ads” Report in … Read more
In June, Google introduced virtual try-on ****** to some clothing product shopping results. When it first launched, Google said it used AI to generate ****** that can try on clothes for you. The goal is to have a model that looks like you. Now, Google has added the virtual height of that AI-generated model. Shameem Adhikarath … Read more
We’ve been seeing changes to the Google Search results in the European regions related to Digital Markets Act (DMA) comparison sites and hotels, etc. The Google Search team now posted about how the search experiences are changing with new rich results, aggregator units, and refinement chips – most of what we covered already but now … Read more
Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable consent signals if they want to serve personalized ads in the UK … Read more
Google has added the ability to add activities and events to the Google Business Profiles dashboard. This is a quick form to add upcoming events or activities to your business quickly. Here is where you can highlight activities that you run that may direct more people to your venue. This was spotted by Mike Blumenthal … Read more
Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual medium. Manual source / medium. Manual campaign name. Manual campaign ID. Manual term. Manual content. Manual source platform. Why we care. These new insights enhance your capacity to analyze user behavior and performance across channels, … Read more
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