Google Search is now showing climate-friendly train alternatives under the flight search results box. So if you are looking for flights where you can take a train instead, Google will show you the train alternatives. Max Vogel, a Senior Software Engineer at Google Travel Sustainability, posted about this on LinkedIn. He wrote, “Google Search now … Read more
Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market, offering great tag management solutions that are on par or maybe even better than GTM. Before we go into other tag management solutions, let’s go … Read more
The forced migration to Google Analytics 4 hasn’t been an easy ride for marketers. Some advertisers are finding it so difficult to navigate that they have abandoned the tool and jumped ships to a rival platform – a move that would have seemed unthinkable not too long ago. But what GA4 alternatives are marketers genuinely … Read more
Google is exploring alternatives or supplemental ways of controlling crawling and indexing beyond the 30 year standard of the robots.txt protocol. “We believe it’s time for the web and AI communities to explore additional machine-readable means for web publisher choice and control for emerging AI and research use cases,” Google wrote. Engaging with the community. … Read more
Marketers have been growing increasingly concerned about advertising on Twitter. So much so, Twitter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. But where are marketers going if Twitter is no longer their go-to option for advertising? … Read more
Blog / SEO Strategy / 10 Ahrefs Alternatives and Their Pros and Cons Ahrefs is one of the most popular and widely-utilized SEO tools. It offers many features for studying your competitors, building links, doing keyword research, checking your website for SEO issues, researching popular content, and tracking rankings. Its vast database, with over 11 … Read more
Google Analytics 4 (GA4) is a sophisticated web analytics tool. But it isn’t your only option. Despite its many advantages, there are also plenty of disadvantages to consider. Luckily, there is no shortage of analytics tools that can compete with it, both in features and price. Here, we’ve compiled a list of 15 free and … Read more
While Google Analytics is arguably the most popular and widely used web analytics tool, it’s not the only option available on the market. So, we’ve researched different marketing analytics solutions and compiled the best Google Analytics alternatives in this article. The best Google Analytics alternatives include: Semrush Clicky Matomo Analytics Narratives ImpactHero And many others … Read more
Blog / SEO Strategy / Top 7 Surfer SEO Alternatives When it comes to optimizing your brand’s content, data-driven insights and automation are key. Content tools play a vital role in researching topics, auditing your content, and finding effective keywords for creating or optimizing content. If you want to rank high in search engines and … Read more
Blog / SEO Strategy / 9 Best Moz Alternatives and Their Pros and Cons Moz is a widely recognized all-in-one SEO software catering to small businesses, agencies, and large enterprises. It provides comprehensive monitoring of site parameters and aims to enhance visibility in search results. Its core functionalities include keyword analysis and position tracking across … Read more
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