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Have you ever witnessed a steady rise in your website’s traffic, each upward trend representing a step closer to your goals like the one below? This impressive progress directly results from consistent efforts, focusing on technical enhancements, content creation, and link-building strategies. If you’re genuinely committed to boosting your website traffic, I would like to … Read more
New Google case study shows how Search Console APIs allows data to be reviewed and manipulated within a CMS or a proprietary SEO dashboard. While the article is a case study, a call to action at the end of the article reveals how Google is using APIs to transform search console from a SaaS to … Read more
Perficient’s Generative AI Lab, part of our larger Generative AI Innovation Group, is consistently exploring and implementing use cases for generative AI and helping clients operationalize it with policies, advocacy, controls, and enablement. One use case organizations can consider is Synthetic Data and Document Generation, which allows companies to automate the creation of synthetic (or … Read more
YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. This article examines three case studies from Egypt, Saudi Arabia and India, showcasing successful examples of AI-enhanced YouTube marketing. Creating video content that … Read more
What if I told you there’s an SEO tactic that allows you to create hundreds of thousands of high quality pages at scale and at a fraction of the cost of doing so manually? Welcome to Programmatic SEO. In this case study, you’ll learn how my team at The Search Initiative grew our client’s organic … Read more
Today’s marketing landscape is a world of extremes. For every online business struggling to combat inflation and tightening wallets, there are countless others reporting record-breaking profits and unthinkable growth. Just one example: Our travel provider client, Shore Excursions Group. Thanks to the post-pandemic travel boom and a history of smart, strategic marketing choices, SEG’s profits … Read more
When it comes to most website migrations, it’s all about parity: making sure your content, site architecture, and overall organic performance stay as consistent as possible. But, every so often, we get presented with the unique opportunity to add substantial improvements during a site migration project (and, no, we’re not just talking about technical improvements). … Read more
I’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach, share our strategies, and reveal how we executed the research with a dash of our signature flair. By the end of this, you’ll have a blueprint for navigating complex keyword research, particularly in the tricky … Read more
Google Discover seems to be adding a label that reads “in case you missed it” to some older stories. We know Google Discover can show old stories but now they are labeling some with “in case you missed” it over the title and image. This was spotted by Khushal Bherwani who posted this screenshot on … Read more
What Is a Case Study & Why Is It Valuable? In the business world, a case study is written or video content that tells the story of a successful customer transaction, relationship, or both. Case studies combine storytelling and data to offer social proof that your product is a viable solution to your target customers’ … Read more
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