Winning an industry award can greatly impact how customers, clients, and colleagues regard your brand. Showcase your achievements and celebrate your professional excellence by entering the Search Engine Land Awards — the highest honor in search marketing! Since its inception, the Search Engine Land Awards have honored some of the best in the search industry … Read more
30-second summary: If conveying the value to C-suite wasn’t challenging enough, SEOs are now having to deal with the GA4 shift Does your SEO reporting take hours or days? Is it too detailed, or not detailed enough? Buy back some time for a cuppa and a catch-up, use this super-detailed guide that will save you … Read more
30-second summary: There has been a gradual increase in Google’s impact of page load time on website rankings Google has introduced the three Core Web Vitals metrics as ranking factors to measure user experience The following steps can help you get a better idea of the performance of your website through multiple tests A fast … Read more
Humanity’s relationship with digital media is changing at an extraordinary pace. In 2021, adults in the United States were already spending an average of 485 minutes a day with digital media. That is over eight hours every day. 31% of U.S. adults claimed they go online “almost constantly” based on a survey from the Pew … Read more
Google’s CEO, Sundar Pichai, recently disclosed plans to incorporate conversational artificial intelligence (AI) into the tech giant’s main search engine. This announcement, made during an interview with The Wall Street Journal, responds to the increasing competition from AI chatbots like ChatGPT and other business pressures. The Financial Stakes Of AI Integration The competition to integrate … Read more
Reading Time: 7 minutes 9 ideas for what’s next, after achieving top search engine rankings. So, you’ve achieved SEO Zen. The website is ranking for all of the top keywords that you’ve been targeting. Perhaps it’s taken months or even years to get to this point. Sure, you may not be ranking #1 for every … Read more
Ever since ChatGPT rolled out it’s interactive chatbot, people across the technology sector and society at large has talked heavily about how it will disrupt entire industries. Within the SEO industry special attention has been given to its ability to create content on the fly with impressive quality. While this does seem to be the … Read more
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