Modern SEO is more than just keywords, backlinks, and technical stuff. It requires a deeper understanding of the search engine, how it displays content in the SERP and why it prefers some websites over the others. In this article, we will take a look at how you should perceive SERPs and how to use them … Read more
Local keyword research is a crucial part of SEO for any business that offers physical products or services in a particular region or city. In other words – if you are not appearing in Google Search, how can people in your area find your business (or even know that it exists)? In this article, we … Read more
Have you ever wondered how you can trick Google to think that you are somewhere else? Changing the location in Google Search can be sometimes a very useful thing to do – especially if you are performing SEO tasks like SERP analysis. Therefore, we will take a look at a few ways how to change … Read more
Imagine that you wake up one morning, take a sip of your delicious coffee, and open your laptop to take a look at your site when suddenly … you see that it went offline. Every webmaster will have to face at some point an SEO nightmare in the form of website downtime. When your website … Read more
Everybody knows that backlinks are one of the most important aspects of SEO. In order to become one of the top-ranking search results in Google, you need to focus on your link-building and get as many valuable backlinks as possible. However, not all backlinks are created equal – when it comes to the “quality” of … Read more
HTML is the cornerstone of the internet. It defines the structure of the website and brings your pages to life. Tags are part of the HTML markup – they are small bits of code that play a crucial role in the world of SEO and content creation. In order to properly optimize your website for … Read more
SEO is a never-ending process that requires constant attention and updates – no matter how well-optimized your website is. When we take a look at how often Google makes changes to its algorithm, you might consider changing your SEO strategy and focusing on different parts of optimization at any given moment. In this post, we … Read more
Following all the buzz around AI, Google has finally confirmed that it’s not important how the content is created. Quality is what matters most. That means an appropriate use of AI is allowed considering you follow Google’s guidelines. Although AI has great potential, there are still some significant differences between AI-generated and human-written content that … Read more
Artificial intelligence refers to a computer program or machine that has been designed to carry out tasks usually requiring human input. To put it simply – it is an artificial version of human intelligence. In 1965, political scientist Herbert Simon predicted that machines would be capable of doing anything a human could within twenty years. … Read more
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