Digital PR vs. manual link building: Adapting to the modern search landscape

Digital PR vs. manual link building: Adapting to the modern search landscape

“Links are the currency of the web.” We’ve been told this for years, and to be fair, it was true. But not any longer. In this article, I’ll explain why manual link building is now less powerful and practical than digital PR. Relationships: The new currency of the web In recent years, Google has moved … Read more

Beyond keywords: How entities impact modern SEO strategies

Beyond keywords: How entities impact modern SEO strategies

The transition from “search engine 2.0” to “search engine 3.0” has brought significant changes, particularly with the introduction of entities. This article explores these shifts, the impact of entities on modern SEO and how to adapt your strategies to thrive in this new era.  Building your own SEO ‘notional machine’ In my early years of … Read more

Is Content The King In Modern SEO?

Is Content The King In Modern SEO?

With the ever-evolving SEO industry and emerging new trends, is content still the key to a successful strategy? How do you ensure your content meets the latest search standards? On May 25, I moderated a webinar with Carlos Meza, President and CEO of Crowd Content. Meza shared what it takes to form an effective content … Read more

Keeping up with the fluidity of the modern consumer – Search Engine Watch

Keeping up with the fluidity of the modern consumer – Search Engine Watch

Humanity’s relationship with digital media is changing at an extraordinary pace. In 2021, adults in the United States were already spending an average of 485 minutes a day with digital media. That is over eight hours every day. 31% of U.S. adults claimed they go online “almost constantly” based on a survey from the Pew … Read more

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