Whether you’re writing a new blog post or working on your product pages, chances are you’ll find yourself asking whether your page needs an image. The answer is always “Yes”. Images bring a page to life and contribute to your website’s SEO. But don’t worry; we’ll help you figure out where to find the right … Read more
Collecting data on your site’s performance is the first step toward delivering a great user experience. Over the years, Google has provided various tools to assess and report on web performance. Among them are Core Web Vitals, a set of performance signals that Google deems critical to all web experiences. This article covers the current … Read more
Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first … Read more
You see Google News surfaces every day. Top stories carousels, the Google news tab, site or app. But how do you get your content to consistently show on these surfaces? There is no one silver bullet for Google News optimization. But your content will only reach its full potential across Google News surfaces if a … Read more
eCommerce is booming in 2023, as online sales are set to grow by 10.4% – and the global market is set to hit $6.3 trillion. It’s also expected that 20.8% of all retail purchases will happen online this year. Additionally, at least 75% of customers shop online at least once a month, and that number … Read more
AI language ****** have quickly become key components of our digital world, propelling us into an era of conversation-based search and digital interactions. Powering an array of applications across multiple platforms, these AI engines are already changing the way we retrieve information, interact with devices, and how businesses approach search optimization. Let’s explore the … Read more
You’ve been tasked to optimize a site that is so massive it makes the Great Wall of China look like a picket fence. And it’s your sole responsibility. You need to make a big SEO impact with fewer resources. What do you do? In this article, I’ll share five approaches you can focus on when … Read more
Google Ads continues to be one of the most important platforms for businesses of all sizes and scales. But with constant updates, increasing automation and the loss of many “traditional” control levers, finding the right balance between investment and returns can be incredibly difficult. At SMX Advanced, Sam Tomlinson, executive vice president at marketing communications … Read more
In today’s era of the digital landscape, it is important to have a well-optimized website to draw in organic traffic. Also, it is essential for improving your online presence. One of the most crucial elements for well-optimized websites is search engine optimization (SEO). Moreover, it plays a vital role in tracking that your website has … Read more
July 17, 2019 | Posted by Mordy Oberstein A little while ago I spoke at the MegaComm conference but never got a chance to share my presentation with the world-at-large. The gathering itself was meant for technical content creators to learn more about their craft. You might ask what this has to do … Read more
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