A strong brand bolsters marketing efforts. From being just another provider, it transforms you into a business your audience wants to buy from. You might not think about brand building’s relationship with organic search. After all, SEO‘s primary goal is getting brands into the top spots in Google for non-branded search terms. Let’s dig into … Read more
Google’s search engine result pages are filled with an amazing combination of features to present many different types of content. From images to video to news to recipes, there’s no shortage of interesting features at your fingertips. And for site owners and SEOs, we want to track all of them, and at a granular level. … Read more
Google’s John Mueller said people searching for your brand name and a keyword phrase does not help you rank better in Google Search or perform better SEO-wise. So having people search for your brand name followed by a keyword phrase won’t help you rank better. I know this is probably obvious to some, but sometimes … Read more
August 3, 2022 | Posted by Darrell Mordecai Over the last few months, our SERP Team has been keeping an eye on a new SERP feature using our Mobile SERP Features Tool. Things to Know. This feature is designed to give the searcher well-organized Featured Snippet style information on a topic as well … Read more
One of the reasons Perficient is an employer of choice is because we support each colleague’s ability to chart their own career path. We recognize and celebrate the unique accomplishments of each individual both big and small because career development can mean different things for different people at different points in someone’s career journey. Romina … Read more
If you want traffic coming to your website, you need website content—but not just any content. Specifically, you need website content that: Ranks on Google – You need a way for people to discover your content. Google’s your best bet: 53.3% of all website traffic comes from organic search. Engages your audience – Your target … Read more
March 1, 2023 | Posted by Darrell Mordecai People Also Ask boxes have been around forever. What’s more, they are everywhere. I mean, they appear on around 70% of desktop search results. So the question is… How can you use People Also Ask boxes to boost your SEO? Can you use them to … Read more
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