Google Search seems to be widely testing an e-commerce-like interface where it shows products and shopping deals by category. The page is filled with the product grid interface, with a special shop deals top design (not the shop deals banner) and then various categories of products in that grid format. Glenn Gabe spotted this and … Read more
Advertisers are moving from search-based channels to social media for eCommerce ads, according to a new report by DataFeedWatch. The research found that the use of search channels has dropped by over seven percentage points from 2022 to 2023. However, around 7% of all products submitted to Google Shopping were disapproved due to critical errors. … Read more
As the world embraces the Internet of Things (IoT) and artificial intelligence, the amount of data generated accelerates exponentially. The question is, what do we do with all this data we’ve captured? The answer goes further than being able to store and manage it – companies need to also understand how to utilize it. Connected … Read more
Google is expanding its AR Beauty ads to let brands showcase lip and eye products, with plans to soon add foundation. This augmented reality experience for cosmetic products (lipstick and eyeshadow) was initially launched in 2020. Why we care. Beauty brands may want to experiment with Google’s virtual try-on experience to see whether the AR … Read more
Google seems to be testing displaying user-uploaded product images within the Google Search product section. So that when you click on a product, instead of showing the official product image, it pulls a user-uploaded version. I personally cannot replicate this but Khushal Bherwani spotted this and posted a screenshot on X: I see the nice … Read more
Google is now showing products within the Google Explore section. Google Explore is the section you see in mobile search after you continue to scroll through the search results. Now it is showing product information from Google Shopping and its shopping index. This was spotted by Khushal Bherwani who shared these screenshots and videos with … Read more
Google is showing some folks an e-commerce or products section in their Google Discover feed. Glenn Gabe was shown a “clothing” section in his Discover feed that led to Google Shopping for more details. Glenn posted this screenshot on X and wrote, “Focus on ecommerce & interested in Discover? Interesting to see a “Clothing” module … Read more
Pinterest just rolled out a bunch of fresh and upgraded ad products. The platform says its new features cover “the complete user experience” on the platform, from discovery to decision to action, helping advertisers to better connect with the Pinterest audience. Here’s a roundup of the platform’s key ad product announcements you need to know … Read more
Google is testing displaying the European Union energy labels or icons on some product search results. The energy efficiency of the appliance is rated in terms of a set of energy efficiency classes from A to G on the label, A being the most energy efficient, G the least efficient. Here is a screenshot showing … Read more
Google Search now zooms in on product images when you are previewing a specific from on the right-hand panel. All you need to do is hover your mouse cursor over the product image. Khushal Bherwani spotted this and notified me of this on X – I can replicate this, so here is a GIF of … Read more
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