This post was sponsored by News and Editorial SEO Summit. The opinions expressed in this article are the sponsor’s own. When it comes to SEO, there is no universal solution or one-size-fits-all approach. Search engine optimization strategies vary significantly among industries, particularly for news publishers. That’s why, if you work in the publishing industry, the … Read more
What Is SEO for Publishers and Why Is It Important? Search engine optimization (SEO) for publishers is the process of optimizing online publications for search engines. SEO helps make content more visible on search engine results pages (SERPs). So publishers can grow organic traffic and work to generate more revenue. News and industry media sites … Read more
Media companies and publishers play a pivotal role in affiliate marketing. They are in the position to wield significant influence, enhance search engine rankings and drive substantial revenue for businesses. However, recent shifts in the industry have seen traditional publications lose their traffic, with smaller, newer players dominating Google’s top positions. I’ve worked with several … Read more
Many publishers are getting less traffic from X, formerly known as Twitter, this year compared to a year ago. Why we care. Being visible in social media remains important for brands even as social media continues to lose importance as a referral source for some publishers. But that doesn’t mean it’s safe to ignore X … Read more
Google wants AI to be able to mine all digital content unless publishers opt out. The search engine has put forward this proposal in a submission to the Australian government, calling on policymakers to change current copyright laws. Why we care. If copyright laws do change, the onus will be on brands and publishers to … Read more
Google Search now has this section titled “From publishers you follow” in the search results. That is if the query returns content from a Google News publisher you actually follow. Here is a screenshot I was able to generate it, since I follow this site on Google News – you should too, click here and … Read more
Google’s Search Liaison, Danny Sullivan, said he would take the feedback he heard from the publisher community yesterday back to the Google Search team. This feedback was around Google’s advice on using the noindex for syndication partners after removing the canonical advice from its docs a while back. The canonical change, where Google said don’t … Read more
After hearing reports that the Google News team is working on fixing an issue, Google has confirmed it last *****. Many publishers were either not showing up in Google News or had limited visibility in Google News over the past few weeks. Google confirmed this is an “ongoing issue with indexing in Google News that’s … Read more
Google is investigating a service disruption affecting Google News indexing, according to the Google Search Status Dashboard. There’s an ongoing issue with indexing in Google News that’s affecting all sites. Sites may be experiencing a decrease in traffic from Google News. We’re working on identifying the root cause. Next update will be within 24 hours. … Read more
There is a lot of concern and worry around the new Google Search Generative Experience and how that might impact traffic to content creators, publishers, site owners, and the web as a whole. I get that new things are scary, but I think the concern may be overblown. Why? It comes down to Google’s revenues … Read more
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