Google’s John Mueller went on a bit of a rant on Reddit on the topic of having your internal search result pages crawlable and indexable. As you know, in general, Google does not want to index search results but John said, this is especially true for search result pages that have no results found. In … Read more
Google is expanding the visibility of shipping and returns information for merchant websites in search results. To help online retailers optimize this feature, Google is improving the Shopping report in Search Console and adding new tools for monitoring and correcting structured data. Shipping Information Becoming More Important For Shoppers Customers want to know the total … Read more
Google expanded the display of shipping and return information on Google Search text results for merchant sites while adding new reporting to Search Console to monitor and fix the structured data related to these e-commerce features, Google wrote. Several months ago, we saw Google show return and shipping information in the search results snippets. Now … Read more
Google announced it will remove the video thumbnail image from the search results snippet when that video is not the main content of the page. Google said this change will impact search appearance reported metrics for videos in the performance report in Google Search Console. Here is the change: Google said the “video thumbnails only … Read more
One of the most common questions I’m asked on sales calls is “when can I expect to see results?” It’s a reasonable question to ask, totally fair. But one that requires an unfortunately annoying answer. Can you guess what my response is? “Well, it depends.” Of course we never leave it at that on … Read more
The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating and transparency is diminishing. With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful … Read more
I don’t know if this is new (sorry Mordy) but Google is showing this blended local finder result set that seems to bridge two or more different but similar queries in the same set of results and then Google shows a line of text on what the local results are matching on. In the screenshot … Read more
Stop reading. Now. Go open Google Analytics. Click on Behavior, then sort by Top Content, and add a Secondary dimension for google / organic. Now, what do you see? If you’re like most websites, the top trafficked pages are also often at least 12 months old. That means three things: Traffic is a lagging indicator, … Read more
After completing an SEO split test, in-depth analysis is required to determine the results and find out if they are accurate and reliable. Source link
Merkle Webinar – September 24th, 2018 The post Straight from the Lab: SEO’s *** Theory Test Results Revealed appeared first on TechnicalSEO.com. Source link
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