It’s an unexpected battlefield. Schema.org is a mutual effort amongst search engines to create a code meant to deliver essential information about a webpage in the most succinct and direct manner possible. It’s reasonable to expect structured data that works for Google Search should work for Product Listing Ads (PLAs) in Google Merchant, right? We … Read more
2022 was an eventful year in the world of Schema Markup and Rich Results. As Google continues to improve the search experience for users, we’ve seen volatility in rich result performance, changes in search appearances and new Structured Data properties for existing rich results. At Schema App, our Customer Success Team is constantly navigating and … Read more
According to Oberlo, 81% of consumers research products or services online before making a purchase. This means that more than four out of five consumers have made online searches a cornerstone of their buying journeys. It also means that you have to optimize your online presence for search if you want to reach potential customers. … Read more
In December, the U.S. Department of Health and Human Services (HHS) issued a Bulletin about changes to the Health Insurance Portability and Accountability Act around the “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates.” Throughout the month of December, Schema App partnered with our Healthcare clients to identify how these new … Read more
Schema Markup (also known as Structured Data) is a form of code that helps search engines understand the content of your web pages and award your page with the enhanced result called rich results on the search engine results page. Schema Markup has been around since 2011. Since 2019, it’s been gaining significance and is … Read more
According to Forbes, the U.S. experienced two consecutive quarters of negative growth at the beginning of 2022. This does, indeed, constitute a recession according to the traditional definition even though some may argue otherwise. Regardless of whether you believe that a prolonged recession is just over the horizon or are more optimistic, the market is … Read more
Structured data is a standardized way of providing information in addition to the actual content of the page to help search engines, like Google, better understand it. Google says these “explicit clues” about the page’s content, communicated via schema markup, also help make search results more engaging to users via rich results. This is particularly … Read more
Do you feel like your business gets lost on Google’s search engine results page (SERPs) even though you’ve invested heavily in search engine optimization (SEO)? If so, consider elevating your SEO strategy by leveraging Schema Markup. Schema Markup, also known as Structured Data, is a standardized vocabulary that helps search engines like Google understand the … Read more
If you’ve been looking for an SEO tactic that will help your organization drive more organic traffic to your site, Schema Markup is an effective solution. By adding Schema Markup (also known as Structured Data) to your page, your page can show up as a rich result on the search engine results pages (SERPs). Some … Read more
Over the past few months, there’s been a lot of buzz around ChatGPT, the “New Bing” and Google Bard. These new innovations in search are powered by machine learning and artificial intelligence (AI). These topics were also discussed at length during the keynote presentations at Pubcon Austin 2023. Our CEO, Martha van Berkel was there … Read more
421
229
714
826
543