Overcome the Challenges of Writing Titles and Meta Descriptions at Scale
Titles and meta descriptions help people quickly determine whether to click on a result in the search engine results pages or not. Source link
Titles
Is Google Search Rewriting More Titles Again?
Some SEOs are seeing Google rewrite more of their titles to something shorter and maybe less descriptive than they would prefer to display in the Google search results. Lily Ray posted on Twitter saying “Seems Google has recently gotten much more aggressive with re-writing and shortening the organic title link in the SERP. This includes … Read more
SEO Split Test Result: The Impact of Moving the Brand Name to the Front of Listing Page Titles
Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal. First, we asked our Twitter followers to vote: The result of the votes on Twitter. This time the majority of our followers were RIGHT! Read further to find out why. The Case Study … Read more
Google Showing Fewer Brand Names In Search Result Titles
Google may be showing less site names and brand names in the title of the search results snippet. Yes, Google has a sitename and favicon change for the search results, so maybe Google is less likely to repeat the site name in the title of the search result snippet because of that new search result … Read more
