The rise of AI has been on a fast track lately, with no sign of slowing down anytime soon. Though artificial intelligence isn’t a new concept, generative AI, in particular, had a major breakthrough last year. In fact, 80% of Fortune 500 companies adopted ChatGPT in 2023. From search engines and social media networks to … Read more
Do you know what users see when they find your content on search engines? If not, you may want to take a look. A search engine result page (SERP) preview lets you see how your page appears in search engines. You can use this data to optimize your search snippets for greater visibility, a better … Read more
Keyword clustering tools group keywords with the same or similar intent. This makes it easier to take action on your keyword research because it tells you which keywords to target on the same page. Unfortunately, most keyword clustering tools aren’t exactly quick… For example, I asked a popular keyword clustering tool to group 4,703 keywords. It … Read more
Apple is reportedly piloting a new smart tool that uses AI to buy ads on its App Store. Similar to Google’s Performance Max and Meta’s Advantage+, this tool lightens the workload of advertisers by automatically identifying optimal ad placements within its App Store, according to Business Insider. Why we care. While PMax and Advantage+ have … Read more
Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility. Meridian is currently available to select users. However, Google plans to make it … Read more
Microsoft announced a new feature to simplify cross-border advertising for retailers. The tech giant’s latest tool, Feed Labels, is set to launch in mid-March and is anticipated to be fully rolled outl by the end of the month. What are Feed Labels? With Feed Labels, you can organize products from different feeds by using common … Read more
A couple of months ago, we caught Google testing Google Ads Solutions under the tools, bulk actions section. Well, now, Google officially announced it on its Google Ads developer blog. Google said, “With Solutions, you can quickly and easily generate reports that show you how your campaigns are performing against your business goals, automate simple … Read more
Google Ads launched a new tool simplifying the management and automation of tasks within your account. The “Solutions” tool, which is available for free in Google Ads under Tools, enables you to quickly and easily generate reports that show you how your campaigns are performing against your business goals and automate simple management tasks. Solutions explained. … Read more
Google is paying small publishers to use their AI platform to rewrite the content published on news sites that are targeted by Google’s platform for largescale content parasitism. People on Twitter express unfavorable opinions about it. Google is paying small independent publishers to use a generative AI platform that targets the content of other news … Read more
Updated: February 15, 2024. Here is the introduction to the Cora SEO tool, my top SEO tool for 2024 and on. Cora SEO Software is an advanced SEO diagnostics tool created specifically for expert-level search engine optimization. Using sophisticated statistical analysis, Cora measures and evaluates over 121555 potential ranking factors. It then identifies which factors … Read more
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