Scale and Expand Topic Research with Topic Explorer
SEO isn’t about individual keywords. You must focus on appropriate topic clusters as a whole to build topical authority (and increase your search visibility). Source link
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SEO News You Can Use: Google Unfolds New Info on Topic Authority Ranking System | SEOblog.com
In an effort to “share more about how ranking works,” Google published an article outlining how their “Topic Authority” ranking system works. While this may sound unfamiliar, Topic Authority has always been part of Google’s comprehensive collection of ranking systems, which you’ll find in this document. Someone pointed out that Topic Authority isn’t there yet, … Read more
Google Increases Domain Diversity & Topic Categories
July 3, 2019 | Posted by Shay Harel Finally, a month of endless updates to the Google SERP! I’ve been complaining ever since 2019 began that Google has slowed down its production of changes, updates, and tests to the SERP. No more! June 2019 was a month for the ages with changes … Read more
Understanding Google Entities: The Topic Layer | Rank Ranger
August 21, 2019 | Posted by Mordy Oberstein What are Google entities and how does Google understand them? Knowing how Google understands entities is extremely important when it comes to entity optimization. Especially since Google now profiles sites (i.e., treats them as entities). In the recent past, I showed how Google has a … Read more
Search News Buzz Video Recap: Google Marketing Live AI Ads, Google Search Ranking Update, Topic Authority Ranking System & More
This week, we had the big Google Marketing Live event where Google showcased more of how ads will work on the new Google Search Generative Experience. Google launched the new Search Generative Experience to some searchers last minute (so this is not in my video). Google also showed us how AI would help advertisers build … Read more
Google Search Topic Authority Ranking System (Not New)
Google posted a new blog post about an old ranking system it has not talked about before named “topic authority.” Initially, everyone thought Google was announcing a new search ranking algorithm update, but no, Google’s Danny Sullivan clarified on Twitter, saying, “this isn’t a new system that’s just launched.” Danny added that “we’ve used it … Read more
Google Topic Authority: An SEO Ranking System For News Sites
Google has revealed new information about a ranking system called ‘Topic Authority.’ This system aims to deliver more relevant, expert, and knowledgeable content in Google Search and News for queries on specialized topics. Why Topic Authority? The inception of Topic Authority is an attempt to address a common challenge Google users face when seeking authoritative … Read more
Google announces new topic authority system to better surface news content
Google has announced a search system named “topic authority” to help surface relevant, expert, and knowledgeable content in Google Search and Google News. Google said this “helps determine which expert sources are helpful to someone’s newsy query in certain specialized topic areas, such as health, politics, or finance.” Not new. Google’s Search Liaison, Danny Sullivan, … Read more
Google +Topic Search Bar Refinements Finally Goes Live On Desktop
After so much testing and several months after going live on mobile search, Google has announced the +topic search bar refinements are now officially live on the desktop search results. Danny Sullivan, the Google Search Liaison, said on Twitter, “Last December, we made it easier on mobile to explore topics related to your search. Now … Read more
Six Steps to Effectively Build Topic Clusters
June 14, 2022 | Posted by The In Search SEO Podcast How do you go about building and honing topic clusters? And how do you measure their effectiveness? That’s what we’re going to be discussing today with a lady who lived in Japan for a year and speaks Turkish, English, and Japanese. She … Read more
